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ABDO INSIGHT 2015

The Association of British Dispensing Opticians and ITN Productions bring you ‘ABDO INSIGHT 2015’

The full 2015 programme

Highlights of the 2014 programme

 

The Association of British Dispensing Opticians (ABDO) and ITN Productions have continued their unique communications partnership by producing a news and current affairs style programme for 2015 called ‘ABDO INSIGHT’ capturing the latest innovations and best practice within the eye care sector.

The news-style programme combines key industry and sector interviews and reports with sponsored editorial profiles of some of the leading organisations in the sector. The 2015 ABDO INSIGHT programme was screened for the first time at the ABDO annual conference on 20-21 September at Manchester Central. The programme forms part of an extensive online communications campaign including ABDO members, journalists, writers and bloggers.

Our valuable insight into the engagement levels of the content has with the audience will then provide a guide for how we communicate the future of the eyecare sector.

ITN Productions’ corporate programming manager, Matt Leathem, said: “ITN Productions is delighted to be partnering with the Association of British Dispensing Opticians examining the major themes affecting the sector and interviewing the industry’s key players. We’re excited to embark on this project to engage with and inform all those with an interest in the future of the dispensing optician’s profession.”

ABDO’s president Peter Black said: “The partnership will give ABDO access to a wider audience to communicate the importance that opticians and optometrists can play in safeguarding the health of the public.”

For more information, or to participate in the 2016 programme, please contact Simon Shelley, ITN Productions’ Head of Industry News, by email at simon.shelley@itn.co.uk.

  • About ITN ProductionsOpen

    ITN_PRODUCTIONS_Black_RGB-01ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles.

    For more information visit: www.itnproductions.co.uk.