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College of Optometrists announces co-branding opportunity for patient materials

News posted: 16/10/2017

The College of Optometrists has announced the opportunity for optical groups and practices to co-brand its successful range of patient information materials to make them available across practices.

From this month, the extensive range of patient leaflets, eye drop instillation sheets and children’s activity packs and stickers developed by the College, will be available to co-brand for all groups and practices demonstrating College membership requirements, with Specsavers already signed up to the arrangement.

Ian Humphreys CEO for the College of Optometrists, said: “Over 5 million College leaflets have already been distributed to patients by College members based in a wide range of practices right across the UK, so we’re delighted that this collaboration will enable even more patients to benefit from our growing range of information. This meets the College’s commitment to supply its members with resources to support them in practice and improve patient care, and to help patients understand a whole host of common eye conditions, and the importance of having a regular eye examination.”

Specsavers’ director of professional services, Paul Carroll, added: “A key part of the optometrist’s role as the primary provider of eye care, is to educate and inform our patients as well as delivering regular eye tests and eye health services. At Specsavers we have a long history of producing information and guides for our customers in a variety of media. We strongly believe in the importance of providing clear, helpful and authoritative guidance which is why we are delighted to be able to make the range of information leaflets produced by the College of Optometrists, more readily available to all patients directly from all of our stores.”

The College’s patient information series is written and reviewed by sector experts and carries the Plain English Campaign’s Crystal Mark, demonstrating the clarity of the information provided.

Specsavers stores will also display a poster that encourages patients to ask to see a College member.

For more information about how to get the College of Optometrists co-branded materials, contact Catherine Bithell, director of member services and communications, at catherine.bithell@college-optometrists.org or call 020 7766 4350.