Adverts
Dispensing Optics (DO) is the membership journal of the Association of British Dispensing Opticians (ABDO). It delivers the latest news, information and education relevant to everyday practice life in a monthly print publication and in DO Online.
DO Online responds to the needs of ABDO members by providing news, features, access to CET articles, and a jobs section – all regularly updated to complement the monthly journal. DO Online provides fresh and current content, so readers can catch up with all that’s happening in dispensing optics and in the wider world of optics, whilst on the go and on mobile devices
WHY ADVERTISE WITH US?
DO Online enables your company to directly engage with practitioners at the forefront of bringing new products, education and technology to optical practice. It also reaches your future audience: students in the UK and overseas working towards a career in optics. Including DO Online in your advertising schedule give you a tailor-made opportunity to influence practice members with purchasing responsibility for everything from eyewear to contact lenses, ophthalmic lenses, low vision tools and more. DO Online is a cost-effective platform for recruitment advertising and editorial sponsorship and is promoted through ABDO’s active social media channels.
There are three different advertisement placements in DO Online, all at highly competitive rates, as well as the chance to feature on the masthead banner. DO Online provides your company with a cost-effective way to promote your business, services and products with your target audience.
Advert Options
| 1 Month | 3 Months | 6 Months | 12 Months |
| £700 | £1,650 | £2,700 | £4,200 |
Dimensions: 1733 x 212 pixels
Maximum file size: 500kb
| 1 Month | 3 Months | 6 Months | 12 Months |
| £350 | £825 | £1,350 | £2,100 |
Dimensions: 581 x 212 pixels
Maximum file size: 500kb
| 1 Month | 3 Months | 6 Months | 12 Months |
| £300 | £725 | £1,300 | £2,050 |
Dimensions: 535 x 377 pixels
Maximum file size: 500kb
Reach dispensing opticians and contact lens opticians with a job advert in DO Online. A basic advert is free of charge for ABDO members, and £200 per month for non-members, with further promotional packages available.
Reach dispensing opticians and contact lens opticians with a text advert in DO Online. From £150 for a month for ABDO members, and £200 per month for non-members
Available to all ABDO members from Spring 2020, Ophthalmic Lens Availability Online includes data on lenses across the market. Put your advertisement on the site to reach DOs and decision makers.
Dimensions: 728px by 90px
Appears on most pages (excluding search results page)
This is a great chance to put your products and services in front of practice decision-makers and give them the change to click right through to your site at the point where they are looking for information on spectacle lenses.
Dimensions: 250px by 250px
Appears on all pages
Special opportunities
If you are interested in special opportunities to place sponsored content or book masthead advertising, please contact Nicky Collinson, Managing Editor, Dispensing Optics via ncollinson@abdo.org.uk