ABDO has developed its own consumer-focused social media channels with the aim of answering the most frequently asked questions about eyecare and eyewear, while making the public more aware of the role of the registered dispensing optician.
ABDO’s EyecareFAQ social media campaign is focused on the users of optical practices themselves and, in particular, women in the 25 to 55-year-old age bracket who act as guardians of the family’s health.
ABDO has started with answers to FAQs about children’s eyecare, adult eyecare, spectacle frames and lenses. In coming months, the social media channels will focus on topics such as specs for driving or sport, occupational dispensing, as well as looking at issues like sight loss, eyecare for older adults and low vision aids, and contact lenses.
All the content is hosted on a special EyecareFAQ section of ABDO’s main website. This section is designed for consumers, and makes it easy to track data on how many people are clicking through from the social media channels, and follow their interests. Beyond that, the big plus of taking consumers to the ABDO site is that they can see that the information they find via social media comes from trusted professionals.
As part of the EyecareFAQ initiative ABDO is also developing infographics packed with key facts about eyecare in a visual format – hence there’s a growing number of useful, shareable resources that can help opticians promote their professional services.