ABDO goes digital with Fun Kids radio

The Association of British Dispensing Opticians has teamed up with Fun Kids, the digital radio station, to raise awareness of eye care and the role of opticians with children and their parents.

ABDO hope to build engagement with children and families through the creation of the Hallux’s i-Guide – an educational audio series of eight 5-minute episodes and twelve 60 to 90 second fastfile features.

The initial broadcasts commenced on Monday 1 September and will run daily at 5.00pm until Sunday 14 September 2014.

A total of 12 fastfile features and 8 episodes have been produced, in addition an iGuide section consisting of 15 pages has been added to the Fun Kids website – all of which can be accessed by clicking here.

Over the past week, Fun Kids has been running a Hallux’s i-Guide competition to further drive awareness of the new series and the online pages. This is currently being promoted by all of the Fun Kids radio presenters across the week, reminding listeners about when to tune in to hear the i-Guide and directing them to enter online. It was also featured in the weekly Fun Kids newsletter that goes out to 25,000 parents.

To tune in to Fun Kids digital radio or to visit them online click here.