ABDO highlights careers in optics at 100%

You may have seen the “Not Just a DO” campaign from ABDO on social media over the last few months. The campaign is a key part of ABDO’s strategy to raise the profile of the wide scope of practice of the dispensing optician, and it will feature strongly on ABDO’s new look exhibition stand at 100% Optical.

ABDO Head of Communications Antonia Chitty says, “It has been a real pleasure to be able to showcase the diverse range of talents amongst our members thought the hashtag #NotJustADO, and we have more profiles coming up on social media. On top of that everyone who visits 100% Optical will get a chance to see some of the wide range of careers available to those with the FBDO qualification in a stunning new display.”

ABDO is also focussing on careers for the Optical Support Team in your practice. As part of the programme, ABDO will be present in the Optical Academy each day providing a session on ‘Optical career pathways fit for your business’. Presented by Nick Walsh, ABDO’s Sector Skills Development Officer, the session will be packed with insights into how training is a key part of any business plan, as Walsh covers the importance of training plans and personal development plans, ensuring that they meet and support the practitioner’s business needs and business plans.

Nick Walsh says, “As well as providing important information for any business owner or manager, I will explain the offerings from the Worshipful Company of Spectacle Makers and ABDO with qualifications available from Level 2 up to and including degrees. This session is for anyone responsible for optical support staff, optical assistants, lab technicians, dispensing opticians and contact lens opticians.”

Find out more about the #NotJustADO campaign here, and book into Nick Walsh’s session at 100% Optical at 100percentoptical.com