Marketing and Product

Marketing

Follow the links on this page to find out more about marketing, communications, advertising and PR for your business. There are links in each section with a few short tips for quick wins, and longer articles to enable you to learn about each topic in more depth.

Marketing

• Marketing principles
• 3 quick wins: marketing, telling the story
• Next steps: marketing, telling the story
• 5 quick wins: marketing to mums
• Next steps: marketing to mums
• Advertising within the law
• Making the most of quiet trading times
• Making the most of December
• CooperVision Facebook guide

Marketing optical businesses

• 5 quick wins: building your spectacle lens business
• Next step: building your spectacle lens business
• 4 quick wins: building your sports vision practice
• 5 quick wins: revitalising an underused service
• 5 quick wins: launching a new service
• Next steps: revitalising your contact lens business

Consumer rights

• Get the facts: consumer rights
• Consumer rights and your responsibilities

Online

• The benefits of online reviews – getting them and responding to them
• The importance of online reputation management for your practice
• The importance of a Google business listing
• How to engage with your customers to drive business
• Monitoring Online Brand Reputation

PR

• 4 quick wins: PR for your practice
• Next steps: PR for your practice
• Resource: Press release template
• 5 quick wins: do your own PR
• Next steps: using PR and marketing agencies to promote your practice
• 5 quick wins: promoting your practice on the radio
• Next steps: promoting your practice on the radio
• How and why to enter awards
• Entering awards: five quick wins