Marketing
Follow the links on this page to find out more about marketing, communications, advertising and PR for your business. There are links in each section with a few short tips for quick wins, and longer articles to enable you to learn about each topic in more depth.
Marketing
- Marketing principles
- 3 quick wins: marketing, telling the story
- Next steps: marketing, telling the story
- 5 quick wins: marketing to mums
- Next steps: marketing to mums
- Audio branding for your business by PHMG
- Advertising within the law
- Making the most of quiet trading times
- Making the most of December
- CooperVision Facebook guide
Marketing optical businesses
Consumer rights
PR
- 4 quick wins: PR for your practice
- Next steps: PR for your practice
- Resource: Press release template
- 5 quick wins: do your own PR
- Next steps: using PR and marketing agencies to promote your practice
- 5 quick wins: promoting your practice on the radio
- Next steps: promoting your practice on the radio
- How and why to enter awards
- Entering awards: five quick wins