Marketing

How to optimise your Instagram profile for your practice

An engaging Instagram presence allows you to visually showcase your services, connect with potential patients, and add to your reputation. However, often businesses neglect to optimise their Instagram profile and miss the opportunity to make the most of their efforts when posting.

When designing your practice’s Instagram profile, consider these tips:

Choose a recognizable profile image

This may seem an obvious one but select a high-quality image that reflects your brand identity and conveys your services. This could be your logo or a photo representing your practice. Ensure the image looks crisp on all devices.

Incorporate keywords in your name and description

Include relevant keywords that patients may search for, such as your location, services offered, or areas of specialty. Instagram search works a little bit like search engine optimisation on google, adding keywords to your description boosts your visibility when prospective patients search Instagram.

Add a call-to-action and link

Invite followers to schedule appointments or learn more about your services. Adding a link to your website or online booking platform makes it easy for interested patients to connect rather than having to google the practice after seeing your Instagram profile.

Craft an approachable bio

Keep your bio concise while letting your personality and values shine through. Share your vision and use line breaks, emojis, or creative fonts to catch the reader’s eye.

An optimized Instagram profile successfully communicates what makes your practice unique while helping prospective patients easily learn about your services and access your website.

Take advantage of Instagram story highlights

Instagram story highlights, allow visitors to get a quick idea and grasp of your services. Unlike Instagram stories, these stay for as long as you want and allow for easy navigation of the main things you want you customers to see. Examples of story highlights you could use are:

  • Customer reviews – Add the brilliant reviews you receive from your customers for all to see and convince new customers on the quality of services you offer.
  • FAQ’s – Eyecare can be a confusing and scary world for patients at times, help them out by answering the questions you get asked the most. Such as ‘How do I clean my Glasses?’ or ‘How often should I get my eyes examined?’
  • Meet the team – This is a great opportunity to showcase the experience and talents of the practice team. Instagram users want to see the more human side of businesses, so this is a great way to showcase not just the teams’ skills but their personalities also.
  • Eye Care Tips– You could add tips that you want customers to take onboard throughout the year. Advising patients on how to reduce eyestrain, protect their eyes from UV and some tips for looking after their contact lenses.

These few tips can have a big impact on the success of your business account on Instagram. If you would like any further advice or any more guidance on implementing the above, please send us an email on contact@h6marketing.com and we would be more than happy to help.