ABDO’s new and improved website went live on 16 May, providing members with additional and improved online resources to support them in practice.
ABDO head of communications, Antonia Chitty,said: “We’ve created a fresh, modern look to improve the experience of our members and other users. Featuring better navigability with clear, concise and easily accessible information, we hope that it is now easier to find what you are looking for, whether it be advice and guidelines, business tips, member benefits, CET events or the latest news.”
A highlight of the new site is a stand-alone section, DO Online, providing news and features, with additional content exclusive to ABDO members only, an online jobs vacancies section and advertising opportunities. Dispensing Optics managing editor, Nicky Collinson, commented: “This is a great opportunity for us to extend what we already offer to members through the print magazine. This new section on the ABDO website will ensure that we can deliver news as it is happening, and extend the range of features to read, all about the world of optics.”
There is a new twitter account for DO Online too, ensuring you can stay up to date with optical news online.
There is an extended International section to the new site, outlining what ABDO can offer to members and trainee DOs worldwide. The new website offers members the chance to ‘Live chat’ with ABDO staff during the hours of 9-5pm. The site is also mobile friendly.
“A priority for the redesign was ensuring we were fully platform responsive on all devices,” Antonia added. “The site should be just as good whether you view it on a computer, laptop, mobile or tablet. We hope members and the wider profession make the most of all the new site has to offer, ensuring that we continue to deliver the best possible service to all.”
The site also includes useful information for members of the public, along with a great deal of members-only material – from the Business Support Hub to the great savings that can be made on a wide range of products and service. The Advice and Guidance section includes information that is vital for members to be aware of in practice. There are further improvements to what the website offers scheduled in the coming year.