Italian trade fair Mido is returning to its original spring dates following its latest postponement.
Latterly scheduled to take place from 12-14 February, the 2022 edition will now be held at the Milano Rho Fiera from Saturday 30 April to Monday 2 May.
The organisers believe the spring dates represent a profitable period for commercial activities, and a strategic time of the year for business. They also hope that the arrival of the warmer months will bring safer and easier travel between countries.
Announcing the change, Giovanni Vitaloni, chairman of Mido, stated: “Today it seems fairly clear to us that an international fair held in February would risk a reduced numbers of participants, both exhibitors and visitors. We wish to reflect the needs of companies and confirm Mido as the top event of the year, in a 2022 that is already showing important signs of recovery for the eyewear industry worldwide.
“Mido 2022 held from the end of April to the beginning of May is the best date for us to return to fulfil our mission: creating and maximising international business opportunities while conferring prestige and vitality to a strategic sector. We are also working to be ready to welcome exhibitors and visitors in maximum safety, following the most updated regulations”.
Mido is working on a packed programme of events, while its digital platform launched in June 2021 continues to engage audiences and help connect visitors with exhibitors in the lead-in to the show.
For an overview of the eyewear industry, the online magazine WMido can be accessed via the official website, www.mido.com, updated with all the latest news that can also be found on the event’s social media channels.