The new dates for Mido have been announced as 5-7 July.
“After the decision to postpone Mido, the wisdom of which we are ever more convinced of after seeing how the [Covid-19] emergency has escalated in the past few days and the relative precautions adopted by the Italian government,” said Mido president, Giovanni Vitaloni, “we have worked non-stop…to be able to define the new dates, carefully chosen to meet the needs of the sector.
“The new date will allow the brands to present the new collections in preview, as it always happens in February at Mido, and to meet with buyers that arrive from all around the globe, in order to understand the coming season’s trends,” added Giovanni.
In the meantime a new B2B digital platform, www.Mido4U.com, will showcase the products of exhibitors until 3 July.
Find all the latest updates at on the Mido website.