Visioncall adopts post-Covid operating model

Visioncall MD, Michelle Le Provost

Visioncall has created three new regional lead optometrist roles and three lead dispensing optician positions to help grow its operations across the UK.

Based in Scotland, the company provides home sight tests, optical dispensing and dementia-friendly eye examinations. However, the impact of Covid-19 has seen it adapt its operating model.

Michelle Le Prevost, Visioncall managing director, said: “Covid-19 has had an immeasurable impact on businesses across the country and around the world, and few have been as hard as our partners and patients in the care home sector. It became clear very quickly that we would have to adapt our operations significantly to be able to continue our person-focused eyecare, which – while difficult – gave us the capacity to look at our broader business operations and adapt for the future.

“Our clinical teams are the experts in the fields and specialise in the looking after our elderly and vulnerable patients, including those with dementia and communication issues. Because of the nature of our core patient base, it’s essential that those clinical teams can focus on the implementing the highest standards of care rather than roles like processing bookings which can be done remotely.

“The new operating model also allows us to be more flexible to changing markets. Care homes remain our central and core audience although as the way we each live our lives is changed, perhaps irrevocably, by Covid-19, there are opportunities to expand and innovate with new routes to market for eye health businesses like ours.

“The future of the care home sector and the wider economy is uncertain, but by taking these brave steps now, we’re securing the future of our business and protecting our patients’ eye care and the improvements in quality of life that accompany clear vision.”