Reykjavik Eyes x Julia Pertek

An image from the new campaign

Reykjavik Eyes has announced a new creative collaboration with Icelandic photographer, Julia Pertek, known for capturing emotive, atmospheric images of her homeland.

Photographed on location across Iceland’s vast lava fields and glacial plains, the campaign showcases the frames in their natural element – from soft coastal skies to the still intensity of volcanic terrain.

The collaboration marks a new chapter for Reykjavik Eyes – a collection grounded in minimalism, technical precision and the quiet confidence of Nordic style.

“For me, Iceland isn’t just a backdrop – it’s a character,” said Julia. “It shapes how we see, how we design, how we live. Working with Reykjavik Eyes felt deeply personal – a meeting point of landscape, form and feeling.”

Joshua Marsh, Reykjavik Eyes head of product, added: “We were mesmerised by Julia’s work and how she showcases the grandeur of the Icelandic landscapes in its most macro form. Her portfolio mirrors the ethos behind Reykjavik Eyes – clean architectural lines, strong, understated yet remaining inspired by the surrounding elements. This campaign brings our collection into its truest light.”

Reykjavik Eyes eyewear is available to UK opticians through Continental Eyewear – part of the Millmead Optical Group.