Culinary icon to showcase eyewear

Dame Prue modelling one of her colourful new styles

Broadcaster, author and culinary icon, Dame Prue Leith DBE, will drop in to 100% Optical next month to shine a spotlight on her new eyewear collaboration with exhibitor Modstyle Eyewear.

The new ophthalmic collection is inspired by one of Dame Prue’s greatest passions – cake – with 20 coloured acetate designs each dedicated to a favourite sponge.

Dame Prue and Modstyle CEO, Mark Wymond, will take to the catwalk stage on Sunday 1 March at 2pm to discuss the collaboration, the creative process behind the collection, and the inspiration for the cake-themed designs.

Then, at 3pm, Prue will visit Modstyle’s stand where she will be available to sign copies of her cookery books.

Dame Prue said: “I’m beyond delighted with my new specs. They’re full of colour, beautifully designed and incredibly comfortable, funky but still classy. I regard my specs as jewellery, and I loved being able to steer the design, choose the colours and suggest the shapes. These are truly my best specs yet.”

Sarah Daniels, senior marketing manager at CloserStill Media, commented: “We’re excited to welcome Dame Prue Leith to 100% Optical once more to showcase and talk about her latest eyewear collection. Visitors can add Sunday 1 March at 2pm on the Catwalk to their itineraries, because this is not one to miss.”

No stranger to the optical show, Dame Prue last visited in 2023 to showcase her collection with a previous distributor.

Find out more about the new collection in the February issue of Dispensing Optics – out soon.