Police celebrates 40th anniversary

The De Rigo Group celebrated 40 years of the Police lifestyle recently with a workshop and party in Rome, discussing key milestones and future projects.

Over 500 guests from 80 countries attended the celebrations – from customers, to distributors to subsidiaries.

New projects discussed included included the Police Retail Project, a plan to expand the number of Police lifestyle stores and kiosks in Europe, as well as in the brand’s most representative markets.

Attendees also heard about the successful partnership with the Mercedes-AMG PETRONAS F1 team with special guest, Mick Schumacher.

Guests also preview of the Police 2033 eyewear style, which will be stored in a time capsule for the next 10 years and unveiled on the brand’s 50th anniversary.

Mick Schumacher (centre) with Barbara and Massimo De Rigo

Michele Aracri, managing director of De Rigo Vision, commented: “This event is dedicated to celebrating what De Rigo has achieved for Police – and through Police – over the past 40 years. But it is also dedicated to the sharing of the present and the discovery of the future – what has been imagined and planned for the evolution of the brand, as was the case all the way back in 1983.

“Yet, above all, it is dedicated to all those with whom we wanted to share this truly special milestone. Partners and friends who have helped write the history of this brand, of which we are very proud. Because the Police attitude is synonymous with always looking forward.”