Maui Jim has become the Official Eyewear Supplier of the European Tour, the men’s professional golf tour.
As part of the new agreement, the Hawaii-based brand will supply eyewear to European Tour staff working at events across the world.
Benefiting from global marketing rights as well as an onsite presence at several tournaments throughout the season, the agreement will also enable Maui Jim to further engage with golf fans around the world across traditional and digital platforms.
Martijn Van Eerde, Maui Jim marketing director for Europe, commented: “It is a phenomenal milestone for Maui Jim to become the official eyewear supplier of the European Tour and we can’t wait to welcome them into our family. It will be an honour to work with the players, staff and enthusiasts, alongside enabling us to continue spreading our Aloha spirit.”
“After having successfully established global partnerships with the ATP in tennis and Manchester United in football, while linking up with various other sporting communities, this gives us the opportunity to strengthen and take our relationship with the golfing community to the next level.”
Maui Jim brand ambassadors include athletes from across the globe, such as world-class golf players Miguel Angel Jimenez, Robert Karlsson, Renato Paratore and the latest addition to their roster Jorge Campillo.
Max Hamilton, head of commercial partnerships at the European Tour, said: “We are excited to welcome Maui Jim into the European Tour Official Supplier family, and particularly look forward to seeing them in the field at many of our events across the world this season.”