The official exhibitor list for 100% Optical 2026 has been released – featuring top independents, returning names and brands preparing to make their 100% Optical debut.
New eyewear and eyecare brands at the show – being held at London’s Excel from 28 February to 2 March – include Ocu Care, Monarkh Eyewear, Alexander Wintsch, Albert I’mStein, Ultra Unlimited Studio Area, Sightique Optical Supplies, One Interior Space and Henau Eyewear.
They will join brands that have been attending the show for many years including Boots Opticians, Alcon, Carl Zeiss, Nikon Lenswear UK, Mykita and Topcon Healthcare.
The 100% Studio, sponsored by Nikon Lenswear UK, will once again champion independent eyewear brands, boutique practices and retailers including Wolf Eyewear, Variation Design, Caroline Abram, Orgreen Optics, Gotti Switzerland, Bird Eyewear and Woodys Eyewear.
Celsa Vazquez, commercial director of 100% Optical at CloserStill Media, said: “It’s fantastic to see so many familiar names returning, some of whom have been with us right from the start helping shape 100% Optical into the show that it is today, not to mention the exciting new brands making their debut appearance.
“We’re all about ‘where eyewear meets eyecare’, so the 2026 show is about bringing together the entire industry to showcase the latest collections and trends, share exciting innovations and network all under one roof.”