Independent Practice Guide

This eBook which has been developed along with the AOP (Association of Optometrists) covers key issues from business planning and finance through to staff management and marketing.


  1. How is this achieved?
  2. Developing a business plan
  3. How to finance your purchase
  4. Business skills
  5. Operational logistics
  6. Practice staff
  7. Practice image
  8. Marketing and public relations
  9. Setting business goals and objectives
  10. Business accounts and taxes
  11. Other options: joint venture partnership or franchise

Download below.