This eBook which has been developed along with the AOP (Association of Optometrists) covers key issues from business planning and finance through to staff management and marketing.
- How is this achieved?
- Developing a business plan
- How to finance your purchase
- Business skills
- Operational logistics
- Practice staff
- Practice image
- Marketing and public relations
- Setting business goals and objectives
- Business accounts and taxes
- Other options: joint venture partnership or franchise