100% Optical studio area to be “bigger than ever”

A chance to try and buy boutique brands

100% Optical’s studio area, the place to find luxury, unique and independent frames, will feature more eyewear brands than ever before.

The studio area, to be found in the eyewear zone, is designed to champion independent eyewear designers and will be of particular interest to boutique practices seeking a point of difference.

All exhibitors in the studio area pride themselves on quality, handmade and bespoke frames, using futuristic designs. Brands exhibiting include Bellinger, Coral Eyewear, whose eco-friendly frames use recycled fishing nets and post-consumer plastics, and Bevel, designed in NYC, handcrafted in Japan. Additional brands include Blake Kuwahara and Kaleos, whose concept of contemporary glasses combines design, fashion and luxury.

As well as the opportunity to browse and sample a variety of designs and frames, visitors will also be able to take part in one-to-one discussions with suppliers, to learn about their brand and find out more about the frames’ unique materials. Visitors can also learn how to make frames themselves with hands-on activities at the ABDO Dispensing Workshop feature, which is sponsored by Dunelm Optical.

There are hundreds of product launches taking place at the show and these can be visualised through three shows a day on the 2020 catwalk, sponsored by Transitions. Surprise flash mobs, supplier happy hours and a large Saturday night party sponsored by William Morris (see below) all add to what the show organisers promise will be an “action packed three days”.

A full list of exhibitors can be found here.

Tickets for the Love Eyewear Awards, at £30 each to include a £5 donation to the charity SeeAbility, are on sale here. The event, sponsored by Shamir, takes place on Saturday 25 January at ZeroSette as part of Love Eyewear Week. The awards will champion and promote eyewear amongst independent and major designers, manufacturers and retailers.

In addition, read the newly-issued show preview guide here.