FMO “presses reset” with rebranding exercise

The Federation of Manufacturing Opticians (FMO) has rebranded as the Optical Suppliers Association (OSA), with a new logo and website.

In conjunction with ABDO, the new website at www.osa-uk.co.uk will for the first time offer benefits to the employees of OSA members – with a new fee structure to be implemented from March 2021.

Announcing the changes, the OSA stated: “While 2020 had proved a challenging year, the OSA board has taken positive steps to ensure that we help and support our members and the wider optical industry. The sale of Optrafair and backing a single exhibition with 100% Optical has proved very popular with members and non-members alike.

“In addition, the joint decision with ABDO and FODO to realise the value of our headquarters and release ourselves from the upkeep of a central London location will enable the OSA to develop further support strategies for our membership, and allow us to enter a new era as the Optical Suppliers Association.”

OSA chair, Stuart Burn, explained: “The reason for name change is to better convey exactly who we are and what we stand for. Our revised mission statement reinforces our message and our financial restructure gives us the platform to re-energise the Association and provide the financial muscle to deliver lasting tangible support to optical suppliers and their staff’. The OSA will also redouble its efforts to work more closely and collaboratively with other optical associations, particularly in this post Brexit landscape.”

OSA vice chair, Andy Hepworth, added: “Echoing Stuart’s comments, it was clear we needed to reset what the OSA will deliver onto the membership. There is clear strength in unity within the optical bodies and I am certain the OSA will offer significant support.”

Stuart concluded: “We are keen to encourage new members to join our Association and become part of our optical family. There can be no advantage for ‘going it alone’ so please join us and gain strength from our relationships and alliances ”

More information can be found on the OSA website, or email info@osa-uk.co.uk or mmacritchie@osa-uk.co.uk