That’s show business

ABDO College got into the film business with the launch of a new video at the first major UK trade show of the year, 100% Optical. Filmed with students, the video was shown for the first time at the event at London’s ExCeL Centre between 12 and 14 January and put the spotlight on what makes ABDO College so special — from its historic location to its high standards and helpful staff.

The new film will continue to be used on the ABDO College website and on social media throughout 2019. It features aerial shots of the college’s iconic building, as seen on the cover of the February edition of the College’s Re:View magazine.

ABDO head of communications, Antonia Chitty, said: “It has been great to be able to put ABDO College on film. The college is visually stunning and the team from Echo Video have done a great job, including using a drone for some overhead shots. Many thanks to the staff and students who took part in the video.”

ABDO College Bookshop also made its debut at 100% Optical this year, offering far more than just books. Bookshop manager, Justin Hall, explained: “I took a full range of optical titles covering dispensing, anatomy, contact lenses and low vision, as well as various rules and gauges essential for study and practice.”

ABDO College additionally launched a new look prospectus at the show with the full details of all ABDO College courses, from optical support through to DO/CLO, in one place for the first time.

Steve Hertz, head of operations at ABDO College, told Re:View: “This was the first year with a dedicated area for ABDO College at the show, so we enjoyed being really easy to find for those with enquiries and also for those colleagues, old and new, to pop along for a catch up on all things Godmersham.”

In another first, students on ABDO College’s BSc (Hons) Vision Science course shared research posters on their practice-based research projects. The researchers were also at the event at set times to answer questions and to talk about what they had done.

College staff supported the show in force and were able to answer enquiries on several areas, including for the most recent intakes on optical support and access courses in January.