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ABDO INSIGHT

‘ABDO Insight 2016’ a news-style programme produced with ITN Productions

ABDO INSIGHT 2016

The Association of British Dispensing Opticians (ABDO) and ITN Productions have launched a news and current affairs-style programme for the third consecutive year.

‘ABDO Insight 2016’ explores the latest innovations and the changing role of dispensing opticians.

Introduced by national newsreader Natasha Kaplinsky, the programme features key industry interviews as well as independent and sponsored news-style reports.

The programme aims to provide a greater understanding of the role of opticians by examining the most important challenges and opportunities that lie ahead, as well as capturing the latest developments and best practice, particularly in the area of paediatric dispensing, lens technology, and spectacles frames.

In his interview with Natasha Kaplinsky the outgoing president of ABDO, Peter Black, discusses various topics, including the increasing role of dispensing opticians in primary care, the importance of children’s sight tests and the implications of aging population for dispensing opticians.

In another interview, the incoming president of ABDO, Fiona Anderson, talks about the findings of a new research highlighting the necessity for designing and manufacturing bespoke frames for children.

ABDO Insight 2016 also includes a news-style report with the optical retail group Specsavers examining the trend for more patients to go to local high street opticians for screening and treatment instead of to the GP or the hospital, as well as Specsavers’ major investment and innovations in children’s eye care.

Also, ABDO Insight 2016 takes its audience on the ski slopes to reveal what make the best eyewear for winter sports and updates on ABDO’s ‘Eyecare FAQ’ social media campaign, aiming to educate people about the importance of eye care.

The programme includes some highlights and additional interviews from Optrafair 2016 featuring the new ABDO president, Fiona Anderson, Clive Marchant, ABDO vice president, Anthony Blackman, ABDO board member and tutor, Nick Black, partner at BBR Optometry Ltd and Antonia Chitty, journalist. The interviews cover a wide range of topics including ABDO’s strategies, goals and challenges, optical education, children’s eyewear and low vision.

Peter Black, ABDO immediate past president, said: “ABDO’s work with ITN Productions over the past three years has assisted in raising the profile of dispensing opticians and we have highlighted the vital role optometrists and dispensing opticians can play in primary care. The annual programmes also feature exciting innovations and new technologies now available to the optical sector.”

Simon Shelley, Head of Industry News, ITN Productions said: “Dispensing Opticians are continuously innovating and their role is becoming increasingly important in the community care services. ITN Productions is delighted to continue its partnership with ABDO for the third year running to explore the latest learnings and best practice in the profession.”

  • About ITN ProductionsOpen

    ITN_PRODUCTIONS_Black_RGB-01ITN Productions is ITN’s bespoke production hub producing creative and commercially valuable content for the corporate, commercial, broadcast and digital sectors. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news programme format, including interviews, news items and sponsored editorial profiles. For more information visit: www.itnproductions.co.uk.