World Sight Day build-up begins

Getting behind the headlines with personal stories

The International Association for the Prevention of Blindness (IAPB) has launched its 2025 World Sight Day (WSD) campaign – urging the eye health sector – and beyond – to #LoveYourEyes.

Taking place on 9 October, this year’s campaign spotlights “the power of people, putting stories, lived experiences, and community action at the heart of the movement”.

Key campaign activities and messages:
• Every story counts: an opportunity for sharing real-life eye health experiences “that remind us that at the heart of every piece of data is a person”
• The Global Challenge: bringing eye screenings to political leaders and policymakers, ensuring those in power see first-hand why eye health is important to global economic growth
• Encouraging everyone to #LoveYourEyes and get a sight test for World Sight Day
• The IAPB World Sight Day Photo Competition: celebrating 10 years of compelling visual storytelling, showing the world what it truly means to #LoveYourEyes

“World Sight Day is more than one day; it is a movement that grows each year,” said Simon Darvill, IAPB director of communications, campaigns and events. “The earlier you get involved, the greater the impact is.

“We have comprehensive tools to help guide everyone’s plans and lots of campaign resources to help amplify your efforts. I invite everyone to be part of the sectors biggest day for collective action and public engagement.”

World Sight Day is led by the IAPB, championed by more than 250 IAPB member organisations globally, and supported by IAPB Love Your Eyes Global Partners.

Visit the IAPB World Sight Day website to explore toolkits, access campaign materials, and start planning activities.