The Independent Marketing Partnership is a consultancy and support group for independent opticians. It specialises in patient communications and has provided help to over 1,100 practices since 1996. This includes the publication of 11 million customised patient newsletters.
It has just launched a new programme – More Profits More Often – which shows independent opticians how to increase their practice profitability, typically by around £34,000 extra a year.
ABDO members can also obtain a free Profitability Report, plus a saving of £200 on the training programme, by visiting www.opticalmarketing.co.uk/profits and using the code ABDO200.
The Independent Marketing Partnership is managed by Graham Hutchison, MBA. He has over 34 years’ experience of the optical market, and has been a marketing manager for Bausch & Lomb and a buyer for Boots. He has also lectured in marketing at Kingston University.
Graham is the author of the Optical Marketing Manual, the Optical PR Kit, the Practice Newsletter Manual, the Optical Franchise Report and the Patient Recall Kit. Contact firstname.lastname@example.org or call 020 8224 1595 for further information.