More Profits More Often

The Independent Marketing Partnership is a marketing consultancy for independent opticians. Established in 1996, it has provided support to over 1,100 practices to help them compete against the multiple chains and internet retailers.

It does this by acting as a marketing department for independents. It provides them with both specialist advice and practical support, such as professionally produced patient newsletters, promotional leaflets, and template copy for recall letters, emails and SMS texts.

It is managed by Graham Hutchison, who has an MBA in Marketing and previously worked for Bausch & Lomb and Boots. He is the author of The Optical Marketing Manual, The Optical PR Kit, The Practice Newsletter Manual, The Optical Franchise Report, and the More Patients More Often patient recall kit.

He has just produced a new programme called More Profits More Often. This shows independent opticians how to increase their practice profitability- typically by around £34,000 a year. It consists of 10 modules which explain all the key elements of profit growth and how to implement them successfully.

The programme also provides opticians with practical support, such as a sales training video on increasing their average dispense values and the patient conversion rate.

More Profits More Often can be obtained by ABDO members at a 25% discount price of £595 (usual price £795) by visiting and using the code ABDO200.

This special offer is available to the first 300 ABDO members who apply.

They will also receive a full money-back guarantee of success – the programme can be returned for a full refund within six months if the practitioner is not satisfied with its results.

Further details are available from the ABDO Business Support Hub and