Eyewear deal with Victoria Beckham

Victoria Beckham

The Safilo Group and Victoria Beckham have signed new 10-year global licensing agreement for the design, manufacture and distribution of Victoria Beckham branded eyewear collections until December 2035.

The full eyewear range – both optical and sun – will be unveiled ready for the spring/summer 2026 season.

“We are excited to welcome to our portfolio one of the industry’s most iconic creative directors,” said Angelo Trocchia, CEO of the Safilo Group.

“Together, we aim to strengthen the brand’s position as a global eyewear reference in women’s fashion, offering uniquely designed and beautifully crafted pieces that stand out for their attention to detail, minimal design, and sophisticated aesthetics – a luxury proposition empowered by the influence and legacy of Victoria Beckham, who has successfully built and affirmed her brand within the fashion industry.

“This collaboration will further enhance the women’s portfolio within Safilo’s brand architecture and strengthen our presence in the luxury segment.”

“I’m thrilled to be working with Safilo to take Victoria Beckham Eyewear to the next level,” said Victoria Beckham, the brand’s creative director.

“Their expertise in the field is unparalleled, with a long-standing reputation for exceptional quality and craftsmanship. With their global reach and industry-leading capabilities, I’m excited about the opportunities ahead and can’t wait to bring our shared vision to life.”

The inaugural collections will be launched in January 2026.