Eye Health UK has announced the return of National Eye Health Week (#VisionMatters), which takes place from 22-28 September 2025.
The annual public health campaign is designed to raise awareness of the importance of good eyecare, and plays an important part in promoting the role of community eyecare practices in keeping Britain healthy.
During seven days of intense activity, the campaign will educate people about how to look after their eyes and inspire them to take action to protect their vision and prevent avoidable sight loss in the future.
Each day will focus on a different theme including: primary eyecare services, children’s eye health, sports vision, eyes at work, ageing eyes, and ‘living well to see well’.
Messaging will align with key elements of the 10-Year Health Plan for the NHS in England, including care in the community, access to eyecare and prioritising prevention.
David Cartwright, chair of Eye Health UK, the charity responsible for running the Week, commented: “This year, we’re working with local optical committees, public health teams and others to build strong community networks who’ll use their reach and influence to share essential eye health advice and explain why regular routine sight tests are vital for everyone. In addition to amplifying our messaging, the creation of these networks will help add eyecare to the mix of new neighbourhood health priorities.”
To help these networks, stakeholders and all NEHW supporters spread the word on eye health, the charity will be sharing a toolkit with hard copy and digital resources. These include: posters, leaflets, flyers, website and social media content as well as Vista magazine. Resource packs will be available from early September.
In the meantime, the charity has shared five simple ways individuals and organisations can start preparing for this important awareness-raising week:
1. Save the date: put 22-28 September in your diary and get ready to spread the word on eye health.
2. Register for free resources: email your name, business name and contact details to info@visionmatters.org.uk to register for a free promotional toolkit.
3. Follow and share on social media: join the conversation on your social channels by following Instagram @NationalEyeHealthWeek, Twitter @myvisionmatters and Facebook @NationalEyeHealthWeek
4. Become an official partner: larger organisations interested in an official partnership programme should email rachel@visionmatters.org.uk
5. Donate: the charity has to fundraise every penny spent on the Week and every single penny really does makes a huge contribution to the scale and scope of the campaign. To donate simply email info@visionmatters.org.uk with your name and pledge amount.
For more information go to www.visionmatters.org.uk
ABDO members will receive a copy of Vista magazine with the September issue of Dispensing Optics.