New look for 100% Studio
100% Studio will welcome 12 new exhibitors
Prepare for a “bigger and better” 100% Studio at next month’s 100% Optical (1-3 March) at London ExCeL.
Sponsored by Nikon Lenswear UK, the 100% Studio is dedicated to championing leading independent eyewear brands. Due to its popularity and success, demand for this area has grown – and so the organisers are promising a bigger, bolder and enhanced version of 100% Studio this year.
There will be 12 new stands as well as an all-new look and feel – promising “a sleek and more high-end luxury buying experience”.
Expect to see brands such as Dita, Mykita, LA Eyeworks, LGR, De Rigo, Chopard Eyewear, Vava, Fleye Copenhagen, Einstoffen, Clayton Franklin Eyewear, Marma, Danielle Rattray, OrGreen, Paname, Blackfin, Caseco, Evil Eye, Kirk & Kirk, Blake Kuwahara – and additional independent names.
Sponsor Nikon Lenswear UK will provide two happy hour sessions on Saturday 1 and Sunday 2 March, with a live DJ.
The show’s popular catwalk performances, located near the dedicated independents area, offers visitors the chance to become inspired up to three times per day across all three days – before heading over to 100% Studio to explore trends and introduce them to their practices.
The Dispensing Workshop, hosted by both ABDO and the Association of Optometrists, is also located near the 100% Studio.
Selin Pera, senior marketing executive, at CloserStill Media, commented: “We’re really proud of the range of exciting new brands we’ve attracted to the show this year. Their presence, and that of our existing brands, many of which have been on this journey with us from the start, reflects the vibrancy and innovation within our thriving industry. It’s inspiring to see this area of the exhibition growing from strength to strength, showcasing the very best in optical design, technology, and craftsmanship.
“100% Optical isn’t just a celebration of our industry’s achievements but also a platform to drive its future forward. 2025 is all about ‘focusing on the future’, and by welcoming and opening up the show to more international and independent brands, we get a glimpse into trends and what lies ahead in the optical world.”