Oakley connects up with Meta

US skateboarder and skate company owner, Boo Johnson, wearing Oakley Meta HSTN with warm grey ruby Prizm lenses

The global launch this summer of Oakley Meta performance eyewear marks the latest chapter in a multi-year partnership between Meta and EssilorLuxottica.

The first product in the new line will be the Oakley Meta HSTN (pronounced HOW-stuhn) featuring a built-in camera, open-ear speakers integrated into the frames, and an IPX4 water resistance rating.

“Glasses have emerged as the ideal tool for people to listen to music, capture videos, and get the help of a powerful AI assistant,” said Alex Himel, VP of wearables at Meta.

“We’re proud of the success of Ray-Ban Meta glasses and excited to now expand our work with Oakley, the most iconic eyewear brand in sports innovation.

“Our teams have been working together for years to understand the unique needs of athletes, and we can’t wait to deliver new experiences that integrate into their everyday life, both on and off the field.”

Select pairs will come with Oakley Prizm Lens technology, which features dyes that manipulate light at a molecular level, enhancing detail and transforming surroundings into vivid, high-definition clarity. A Limited Edition Oakley Meta HSTN honours 50 years of Oakley design, featuring gold accents and gold 24k Prizm Polar lenses.

“For 50 years, we’ve been pushing the boundaries of what is possible, obsessed with solving unsolved problems,” said Caio Amato, global president of Oakley.

“Together with Meta we are setting new bounds of reality – it is not only about pushing forward performance, but also about amplifying human potential as never before. And this is just the first chapter of a new era for sports.”

Rocco Basilico, chief wearables officer at EssilorLuxottica, stated: “This marks a bold new chapter in our wearables journey. With Oakley’s iconic design legacy and Meta’s breakthroughs in AI and spatial computing, we’re setting a new standard for the industry.

“It’s part of a broader multi-brand, multi-technology strategy that reflects the scale of our ambition: to build a connected eyewear category that spans lifestyles, communities, and use cases.

“We’re combining design, utility, and emotion to deepen human connection and unlock new potential through the lens of every brand we touch. And there is far more to come.”

Oakley Meta HSTN will be available in the UK, US, Canada, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland and Denmark this summer – and in Mexico, India and the UAE later this year.

The line will launch in a new global campaign starring Team Oakley athletes: French footballer and World Cup winner, Kylian Mbappé, and three-time US Super Bowl Most Valuable Player, Patrick Mahomes (pictured in banner image).

The smart glasses will be available through opticians, the company confirmed to Dispensing Optics, as well as with prescription lenses.