Optical firms back More Profits programme

Norville, Eyeplan and Independents Day have endorsed the More Profits, More Often programme that shows practices how to increase their profitability.

This programme consists of a free Profitability Research Report and a self-study course on profit growth. It has been produced by Graham Hutchison, based on his two-year project on independent practice profitability.

Paul Jones, sales and marketing manager at Norville, said: “As a leading supplier to the independent sector, the Norville Group is determined to support its customers in any way it can. This includes help with their business development, of which improving practice profitability is key.”

Chris Clemence, director of Eyeplan, commented: “Eyeplan Associates are aware of the benefits of using a system which increases their income through monthly subscriptions. This new programme builds on this advantage, something that Eyeplan endorses.”

Nick Atkins, co-founder of Independents Day, remarked: “Our business conference is all about the commercial development of independent practices. Sadly, due to Covid, we’ve had to postpone it until October. But in the meantime, practices can get immediate support and ideas from this new programme. It has a lot of straightforward practical advice and I wholeheartedly endorse it.”

Graham Hutchison added: “Most independent opticians are currently busy dealing with a patient backlog. But it’s essential they also focus on their profitability, especially if they are thinking of going private or selling up in the near future.”

The programme is suitable for dispensing opticians who are practice owners or managers, and has been reviewed by independent ABDO members.

ABDO has also negotiated a special price for the first 300 members who order More Profits, More Often. This includes a money-back guarantee of satisfaction. For further details visit www.opticalmarketing.co.uk/profits