“Ready to kick off” Mido 2026

Mido president, Lorraine Berton, addresses international journalists

As Italy’s premier international trade show prepares to open the doors to its 54th edition, Mido and ANFAO president, Lorraine Berton, has addressed international journalists at an opening press conference.

“We are ready to kick off this new edition of Mido,” she told assembled reporters and those who had tuned in online.

“We prepare year-round for these three days: for that detail, that ‘hundredth of a second’ that can make the difference between a good edition and an extraordinary one. Each year we add something new, because our goal is always the same: to anticipate change, raise the bar and look to the future.

“There is no denying that we are experiencing complex times, from an economic and geopolitical standpoint, but our sector has demonstrated extraordinary resilience. Mido exists precisely to provide a solid, inclusive and international context in which to meet, close business deals, and share ideas and viewpoints on the future of the industry.”

The official opening ceremony of Mido 2026 will take place at 10.30am on Saturday 31 January at the Fashion Square, Pavilion 1, Fieramilano Rho, Milan, with more than 40,000 visitors from all over the world expected to attend across the three-day show.

Approximately 1,200 exhibitors, including 270 Italian and 930 international companies from nearly 50 countries, will showcase their products across seven pavilions. More than 20 workshops are planned, alongside the annual awards – from the Best Store Award to the new CSE Corporate Award.

As Mido 2026 takes place just days before the opening of the Milan Cortina Winter Olympic Games, a range of tools and services have been designed to help visitors make the most of their stay in the capital.

For all the latest news, visitor information and to register, visit the Mido website.

Look out for a selection of Mido 2026 product launches in the March issue of Dispensing Optics.