Safilo goes green

Optical frame maker Safilo has introduced sustainable materials across its range. It will be the first company to use all Eastman Renew materials for eyewear throughout all types of applications and production processes.

Eastman Tenite Renew will be introduced in January 2023 in Safilo’s licensed Levi’s collections, then rolled out across the group’s brands, both for sunglasses and prescription frames. It is part of a range of sustainable materials offered by Eastman, a pioneer in molecular recycling technologies. Produced by carbon renewal technology, using hard-to-recycle plastic waste in place of fossil fuel, Tenite Renew is composed of minimum 42% bio-based content and minimum 20% recycled content. 

Vladimiro Baldin, Safilo Group’s chief licensed brand and global product officer, said: “Our intention is to expand the use of sustainable materials as much as possible in order to progress in our sustainability journey.

“By being the first player in the eyewear industry using all Eastman Renew materials for this application – Acetate Renew, Tritan Renew and Tenite Renew – Safilo can provide our customer with a variety of differentiated options that meet their high standards for both design and sustainability. 

“We are committed to leading the way in our approach to our products reducing the use of new resources and without compromising the aesthetic and performance of our frames and lenses, thereby continuing to offer the same level of impeccable quality.”

Glenn Goldman, Commercial Director, Eastman Specialty Plastics, said: “We are gratified to strengthen and extend our sustainability partnership with Safilo through the adoption of Tenite Renew.

“It’s rewarding to see our materials used to make eyewear more sustainable, and we look forward to continuing to work with Safilo to bring sustainable materials and solutions to additional brands in their portfolio”.