Technical eyewear partnership

Eyewear for FM Factory Racing Team

Italian eyewear company Look is revving up for racing season as official technical partner of the FM Factory Racing Team, which is participating in the Enduro World Championship.

Established in 2024 by Italian racers Federico Magri and Carlo Minot, the FM Factory Racing Team prides itself on its passion, innovation, team spirit and a focus on young people – shared values that guide Look in the creation of technologically advanced eyewear.

At all official events, the team will wear Look’s new Tri-X frames, which are composed of just three pieces: a Nil front and two 3D-printed sides.

The 2025 Enduro World Championship races will take the FM Factory Racing Team around the world to compete in Portugal, Spain, Sweden, Romania, Wales, the UK, France, Italy and Germany – for the grand finale.

Also adding power to the team is award-winning German racer Luca Fisheder, six-time national champion and among the front-runners for the world title.

Founded in 1978 as a small Italian business, Look now exports to more than 60 countries and employs more than 90 staff. All Look frames are made in Italy at its own production sites in the eyewear district, nestled among Belluno’s Dolomite mountains.