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Marketing
Follow the links on this page to find out more about marketing, communications, advertising and PR for your business. There are links in each section with a few short tips for quick wins, and longer articles to enable you to learn about each topic in more depth.
- H6 Marketing
- The importance of a marketing strategy for optical practices
- How to optimise your Instagram profile for your practice
- 5 quick wins: building your spectacle lens business
- Next step: building your spectacle lens business
- 4 quick wins: building your sports vision practice
- 5 quick wins: revitalising an underused service
- 5 quick wins: launching a new service
- Next steps: revitalising your contact lens business
- 4 quick wins: PR for your practice
- Next steps: PR for your practice
- Resource: Press release template
- 5 quick wins: do your own PR
- Next steps: using PR and marketing agencies to promote your practice
- 5 quick wins: promoting your practice on the radio
- Next steps: promoting your practice on the radio
- How and why to enter awards
- Entering awards: five quick wins