Press release: Michael Potter Commemorated

The Association of British Dispensing Opticians (ABDO) commemorated former Head of Marketing Michael Potter in a short ceremony to unveil a new set of display cases at ABDO College in Godmersham last week.

Michael Potter(1955-2018) joined ABDO as Head of Marketing in 2007 following a successful career in both retail and manufacturing optics. Michael qualified as a Dispensing Optician in 1977. He was passionate about optics and the skills and dedication of his colleagues. He had a successful period in high street optics before enjoying a long career with Rodenstock UK. He created fresh branding for both ABDO and ABDO College, and brought a level of detailed professionalism to his work which has set new high standards which will endure for years to come. The display cases, along with a plaque detailing Michael’s contributions, were unveiled by Michael’s wife Alison at a ceremony in front of ABDO staff and members.

General Secretary of ABDO Sir Anthony Garrett CBE HonFBDO says, “ Michael’s contribution to the profession cannot be overestimated, his part in the development of both ABDO and ABDO College is unrivalled and his love of the art of spectacle design is reflected in the collections housed in these two cabinets.”

Michael was also a Freeman of the City of London and a Liveryman of the Worshipful Company of Spectacle Makers.


Notes to Editors

  1. Media enquiries to Antonia Chitty, 07538 525476,
  2. Hi res images are available
  3. ABDO represents over 6000 qualified dispensing opticians in the United Kingdom. Registered office, 199, Gloucester Terrace, London W2 6LD.