This year’s Love Your Lenses week (24-30 March) reached almost 2 million people across print and radio and 1.7 million on social media. The campaign was created to improve patient safety by raising patient awareness of how to buy and wear contact lenses safely. This year more stakeholders got involved which the GOC expects to continue as awareness of the campaign grows.
An infographic was made at Halloween encouraging people who chose to wear contact lenses as part of their fancy dress to buy their lenses safely and legally, resulting in 165 pieces of media coverage on this topic alone.
The GOC is planning to continue Love Your Lenses week in 2019 and will be working through the rest of the year on maintaining and increasing public awareness of the campaign to ensure that contact lens wearers continue to get the right safety advice.