Contact lens maker CooperVision has invited eyecare professionals to check out the success of its plastic-neutral initiative. A website provides updates on how much waste has been collected.
The company works with Plastic Bank to collect, process and re-use general ocean-bound plastic equal to the weight contained in designated products in North America and Europe. The project runs in Europe and Latin America and is expanding into Asia, working with optical professionals in Indonesia. Plastic Bank expects to prevent the equivalent of nearly 90 million plastic bottles from reaching Earth’s oceans this year.
“For CooperVision, plastic neutrality is about making a meaningful, measurable difference in partnership with eye care professionals and wearers. By simply prescribing and wearing our plastic-neutral lenses, they’re making an impact,” said Simon Seshadri, senior vice president, global marketing.
“With our dashboard everyone can see for themselves how these contributions quickly add up. It displays the eye-opening amount of ocean-bound plastic we’ve recovered to date and the local communities we’ve empowered — working together.”
Plastic Bank collectors in nearly 200 coastal areas clean up their towns and villages while earning credits for necessities such as groceries, cooking fuel, school tuition and health insurance. The dashboard also includes an interactive map of the communities involved to date.
CooperVision has developed best-in-class manufacturing processes resulting in award-winning conservation efforts in Puerto Rico and prestigious sustainability certifications in Puerto Rico, Costa Rica, Spain, and the UK.