Glaucoma UK supports NEHW

Glaucoma UK’s campaign for National Eye Health Week (NEHW) 2023, which begins today and runs to 24 September, focuses on delivering essential bitesize information about glaucoma that can be read or viewed in under one minute.

Part of the charity’s mission is to raise awareness about the disease and the significance of timely information dissemination in safeguarding people’s eyesight. The digital campaign consists of a series of videos that will be posted throughout the week.

The 60-second videos contain thoughtfully designed content to “fit into people’s fast-paced daily routines, ensuring that time constraints are not a barrier to accessing essential knowledge”.

Glaucoma UK chief executive, Joanne Creighton, said, “For National Eye Health Week 2023, Glaucoma UK is raising awareness of glaucoma by delivering essential bitesize information about the disease.

“Dedicating less than one minute to learn about glaucoma could potentially save your sight in the future and taking 10 seconds to share it on social media might safeguard the vision of countless others as well.”

The charity has seven key messages to publish each day of the week across its digital channels, which can be shared across others’ social media channels.

Find out more here.