The International Opticians Association (IOA) has launched a new French language version of its website thanks to sponsorship from Essilor.
The website now has the option to choose your language, extending the reach of the IOA beyond opticians in English speaking countries.
Fiona Anderson, IOA president, said: “In the past, transactions of the IOA have taken place in English but we realise that optics is a global profession. We are delighted to be working with Essilor, who have sponsored the French version of the website, which will allow opticians in many more countries to access the growing range of information and education on the site.”
Elaine Grisdale, IOA development director, added: “Given that French is widely spoken in many countries where the need for vision correction is high, this partnership is crucial in allowing us to expand our language offer thanks to Essilor’s sponsorship of the French translation of the IOA website. In doing so, we will both further broaden our audience and respond to our growing and diversified membership base.”
Olga Prenat, global director of professional relations, Essilor International, said: “Essilor is proud to support the IOA in accelerating and enhancing the development of the optical profession around the world with the aim of promoting world class eye care quality vision. The translated website will allow to reach more opticians and build a stronger global network of eyecare professionals. The IOA website is an excellent platform to share the best practices, inspire and inform opticians about new trends.”
The move from the IOA is only the first step in a strategy which will see its website available in a growing range of languages in coming years.
To find out more visit www.ioassn.org